Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


Table of Contents

Marketo note

Universal ID is on by default for all new Marketo instances as of December 15, 2017.

Setting Up a Universal ID

From each individual instance, your Marketo admin must invite you to each of your different subscriptions with the same login. Marketo can't merge your existing logins automatically.

Marketo caution

Once you enable Universal ID, your Marketo instance will be unavailable for up to 30 minutes. If you have a larger user base, it could be a bit longer.

Marketo note

If you have multiple subscription login IDs, you may also have multiple community profiles. Be sure to choose the ID for your Universal ID that's connected to the profile that you want to use, and that's for your production instance, not your sandbox.

Logging In

When you log in to accept an invitation to a second subscription using a Universal ID, you'll see the Opt-in login page. Here, you must check a checkbox to accept the terms and conditions. After you've accepted, you'll see the normal reset page, not this one, for any subsequent logins. By accepting the terms and conditions, you are allowing Marketo to distribute your basic profile data (such as first name, last name, and email address) to the datacenters in different locations where your subscription is hosted. 

Marketo tip

IDs you no longer use remain unless the subscription admin deletes them. We recommend that you keep them, in case, for example, you have a private report, assigned to yourself, that can only be accessed using that ID. In this case, it makes sense to move these private reports to your new Universal ID and then delete your existing ID.


With Universal ID for multiple subscriptions, Marketo automatically enforces the most stringent password policy. For example, if some subscriptions require a minimum password length and others don't, the minimum length will be enforced for all subscriptions. 

With a Universal ID for multiple subscriptions, only you can change the password.  

Marketo note

Marketo will ask users who want to use Universal ID to reset their password if the current subscription’s password doesn't comply with the password policy of the second subscription to which they are being invited.

Switching Between Subscriptions