Track an action a lead person has taken specific to your business with custom activities.
This feature is currently in beta, and will be made available to everyone during our Spring '16 Release. To get access to the beta, please contact your Sales Rep.
What are Activities
There are several ways a lead person can interact with your organization. They may visit your company's website, attend one of your tradeshows, or perhaps click a link in an email you sent them. These actions are activities, and whatever action they take, Marketo captures it so your Marketing Team can better understand how to send your leads them timely and relevant communication.
Step 1: Create a custom activity in your Marketo account
Step 2: The person employee in your organization who works with our API can then begin the implementation. More information can be found here: Custom Activity API