Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


Marketo is now replacing Predictive Content with our new artificial intelligence-powered solution, ContentAI. Learn more about these changes and Marketo’s other natively built AI solutions.



After you approve a title for predictive content, you work on it here. 


Marketo definition

Conversion Rate: A percentage calculated by direct conversions divided by clicks

Direct Conversion: Visitors who clicked on recommended content and completed a form in the same visit

Clicked: Total clicks on recommended content (including all three sources)

Marketo whats next