Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Numbered Headings
start-numbering-ath5

Rubiks note
Marketo note

There is a limit of 100 engagement programs per subscription. If you need more, contact Marketo Support.

 

Table of Contents
maxLevel4
minLevel4

Engagement Program

An Engagement Program is a type of program that can accomplish complex nurturing with ease.

Related Article:

Stream

Stream is a pool of prioritized content that the engagement program will use to nurture leadspeople.

Related Articles:

Content

There are two types of Content you can add to engagement program streams — emails and programs. Emails will be sent to leads people at cast time.

Related Articles:

Cast

Cast is the event of sending emails from an Engagement Program.

Marketo note

Engagement Programs are not designed to be used with operational emails.

 

Stream Cadence

You decide when a cast happens by setting up Stream Cadence. This is how you schedule content to go out at regular intervals.

Related Article:

Lead

Person Cadence

Lead Person Cadence is a status that defines its ability to receive content from an engagement program. You can use the Change Engagement Program Cadence flow action to change this to Paused or Normal.

Exhausted

When a lead person has received every piece of content in a stream, we call the lead person Exhausted.

Related Article:

Content Engagement Level

Content Engagement Level is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors.

Related Article: