Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


Numbered Headings

Rubiks note
Marketo note

There is a limit of 100 engagement programs per subscription. If you need more, contact Marketo Support.


Table of Contents

Engagement Program

An Engagement Program is a type of program that can accomplish complex nurturing with ease.

Related Article:


Stream is a pool of prioritized content that the engagement program will use to nurture leadspeople.

Related Articles:


There are two types of Content you can add to engagement program streams — emails and programs. Emails will be sent to leads people at cast time.

Related Articles:


Cast is the event of sending emails from an Engagement Program.

Marketo note

Engagement Programs are not designed to be used with operational emails.


Stream Cadence

You decide when a cast happens by setting up Stream Cadence. This is how you schedule content to go out at regular intervals.

Related Article:


Person Cadence

Lead Person Cadence is a status that defines its ability to receive content from an engagement program. You can use the Change Engagement Program Cadence flow action to change this to Paused or Normal.


When a lead person has received every piece of content in a stream, we call the lead person Exhausted.

Related Article:

Content Engagement Level

Content Engagement Level is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors.

Related Article: