|Calendar File||Use this token to add a calendar event file (.ics) to your emails and landing pages.|
|This token holds a date value. The date displays as year-month-day (e.g., 2016-05-23).|
|Email Script||Use this token to execute a Velocity script in your emails. Learn more here.|
|Image URL Token||Use this token to insert images in rich text or image elements in emails and landing pages.|
|Link URL Token||Use this token to insert tracked links in emails.|
|Number||Any integer. It can even be negative.|
|Rich Text||This is HTML. Use it in emails and landing pages.|
|Score||Use this token in the change score flow step.|
|SFDC Campaign||Use this token to allow leads that become part of a Marketo Program to also be added to whatever SFDC Campaign is added.|
|Text||Just some text. Use it when HTML is overkill. The size limit for Text tokens is 524,288 characters (UTF-8), or 2 MB.|
When you make a new token, it can be referenced by other objects in the tree. There's a naming structure for where the token was created for easy management.
- Local Token: The token was created right in that program or folder.
- Inherited Token: The token was created up the tree somewhere in a higher level program or folder.
- Overridden Token: The token was inherited and then someone made an exception in this program or folder.
You can make global variables and then override them at lower levels in the tree.