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There is a limit of 100 engagement programs per subscription. If you need more, contact Marketo Support.


Table of Contents

Engagement Program

An Engagement ProgramAn engagement program is a type of program that can accomplish complex nurturing with ease.

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Streamstream is a pool of prioritized content that the engagement program will use to nurture people.

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There are two types of Contentcontent you can add to engagement program streams — emails streams—emails and programs. Emails will be sent to people at cast time.

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Castcast is the event of sending emails from an Engagement Program.

Marketo note

Engagement Programs are not designed to be used with operational emails.


Stream Cadence

You decide when a cast happens by setting up Stream Cadencestream cadence. This is how you schedule content to go out at regular intervals.

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Person Cadence

Person Cadenceperson cadence is a status that defines its ability to receive content from an engagement program. You can use the Change Engagement Program Cadence flow action step to change this to Paused or Normal.


When Once a person has received every piece of content in a stream, we call the person Exhausted.

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Content Engagement Level

Content Engagement Level is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors.

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