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Using Personas

View your personas by visiting a specific Named Account.

Select the desired Named Account.

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Click the Personas tab.

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All of your personas are listed. Click on a number to see the list of people.

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Marketo note

The X in the Title Persona acts as a wild card character. For example, "CXO" will include CEOs, CFOs, etc.

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You can market to a specific group by using
the Title Persona
a persona filter in a smart list
filter
.

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