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SLA stands for “service level agreement.” These stages are used when there is a defined maximum time in which a lead needs to be evaluated or processed before moving forward or out of the process.

Marketo tip

It's a great idea to create a practice model in a graphics or presentation program and confirm it with your colleagues. 

Add An SLA Stage

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To add a new Revenue Cycle Model SLA stage, click the Analytics button in the My Marketo home screen.

In the Analytics section, select your existing model, or create a new one.

Click Edit Draft.

To add a new SLA stage, click the SLA button, then drag and release to anywhere within the canvas.

You are free to edit the Name, add a Description and adjust the Type after adding a stage. You may also select Start Tracking by Account at this time.