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If the unsubscribe flag is set from false to true, the master email status is updated, and the change is propagated to other people with the same email address. If a person is removed and recreated, or if a new record is created with the same email address, the unsubscribe flag will not be overwritten.

Marketo note

Durable Unsubscribe works across all partitions in your entire Marketo database.

Update the Unsubscribe Flag from True to False (e.g., Re-subscribe a Person)