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Follow these steps to create a new custom activity. Marketo availability

This feature is currently in beta, and will be made available to everyone during our Spring '16 Release. To get access to the beta, please contact your Sales Rep.

Numbered Headings
Click Admin.

In Database Management click Custom Activities.

Click New Custom Activity.

Enter a name and optional description, then click Next. The API Name auto-fills, but can be customized.

Marketo caution

If you decide to change the API name, make sure the name does not conflict with fields in other custom activities.

Define your Filter and Trigger and click Next.

Give your primary field a name that summarizes what the custom activity is for.

And that's it!