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Click the text area to work on your text style and content.

Numbered Headings
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Click the Main Text to edit inline.

Choose
font color. Click
the text color
picker or enter
by clicking it or entering the Hex or RGB numbers on the color picker.

Click the arrows to select a
type
text size.

Marketo caution

Too large a type text size may push your text into multiple lines, and not display properlycontent past the maximum three visible lines of text.

Choose
font style
an optional type style, for emphasis: Bold, Italic, or Underline.

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Choose text alignment: Left,
Center
Centered, Right. Centered is the default.

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Marketo note

The type text font that's rendered in the ad is the standard one for the each platform: Helvetica for Apple and Roboto for Android

Check the box to select Text tap action.
This works the same as the image tap action (see Create In-App Message Images).

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Select tap action for each platform: Apple or Android.

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Marketo note

For tap actions, you can set up different actions for Apple and Android platforms. For example, deep links are handled differently for Apple and Android. If your message is going only to one platform or the other, you can leave the other one in the default setting or select None.

Click the Supporting Text to edit it inline. It works the same way as editing the Main text, but the default text size is smaller.

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Click the

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For either the Main or Supporting text, click the Token icon to add a token.

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Select a My Token from the drop-down, add a default value, and click Insert.

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Marketo note

Only My Tokens are available as options. If no My Tokens have been set up in the program, the Token drop-down will be empty.  

Marketo tip

Be sure to

the Main text or the Supporting text.

consider the length of characters that a token will resolve to when viewed by your audience. Leave enough space to account for potentially longer values, to prevent them from being cut off.

 

Any changes you make to tokens used in an approved in-app message program will not take effect in the in-app message until the program is paused and then resumed.

 

You're golden. Next, you need to set up your in-app message button.

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