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Email Insights is a brand new historical aggregate data email analytics experience — redesigned end-to-end for lightning fast performance as part of Project Orion. It features a completely new user interface design optimized to fit the needs and workflow of Email Marketers. 

Marketo note

We are launching Email Insights to customers in batches, beginning June 3rd. Our goal is to complete this as quickly as possibleover the next several months. We’ll notify you by email when you’re enabled.

Email Template Picker

Create beautiful emails using our new Starter Templates! Also, quickly locate your templates from their live thumbnails.

Marketo note

The Template Picker and Email Editor are being released together as an opt-in feature. They'll be gradually rolled out over a one-to-two-week period after GA.2.0 (with the Template Picker) will gradually be rolled out beginning June 3rd. We will complete the rollout by June 30th. Unlike Email Insights, you will not be notified when you have access. To see if you do, please follow the steps in this article.

Email Editing---Re-imagined

That’s right, a brand new email editor! Use lightweight drag-and-drop functionality to add and re-order content. New elements, including images, videos, variables, and modules, are sure to enhance your editing experience. Also check out the updated code editor, previewer, and preheader support.

Mobile In-App Messages

Create stunning in-app messages for your app right within Marketo. Define exactly who should see it and when with the in-app message program. Easily monitor its performance with the program dashboard.

No Draft Snippets

Gone are the days where you have to re-approve everything each time a snippet is updated! With No-Draft, all emails and landing pages using a snippet will get the snippet updates and maintain their prior statuses. Each time you approve a snippet, you’ll have a choice to run No-Draft and update everything, or create drafts. It’s up to you! No-Draft will be available to all customers and controlled by a new permission in Admin. 

Custom Activities

Marketo admins can now define and manage their custom activity types via the Marketo Custom Activity Definition modeler. Similar to (and in conjunction with) the Marketo Custom Object Modeler, admins can now extend the data model to suit their exact business needs. Details on how to use this functionality is available on the Marketo documentation site.  

Landing Page, Landing Page Template, and Form APIs

The Marketo REST APIs now support control over Marketo landing pages, landing page templates, and forms. Users can now create, update content, approve, and delete these assets directly via the Marketo REST API. 

IP Whitelisting for API Access

Similar to the IP whitelisting feature for Marketo user logins, Marketo admins can now set up a whitelist of IP addresses that can access the Marketo SOAP and REST APIs, thereby blocking access from non-authorized IP addresses. This provides an added layer of security to your Marketo instance, and ensures that API access can only occur from within your organization’s network. Details on how to set this up are available on the Marketo documentation site.

New High-Speed Microsoft Dynamics Sync Connector

Built atop Orion architecture, the new, high-speed dynamics connector provides speeds up to 20 times faster for initial sync and up to 5 times faster for incremental sync. All new customers will onboard to this connector on the release date, and we will gradually roll it out to existing customers over the summer release time frame.


Plug-In Updates are now documented: See the plug-in updates docs article.

Friendly Instance Name

Today, it’s hard to differentiate between Marketo instances, for example, sandbox and production instances. This feature lets you know which instances you're currently working on. 

Limited Time Access for Subscriptions

Today, users are invited to Marketo subscription for an indefinite period of time. This feature enables admins to invite users to subscriptions for a limited period of time, for example, 2 weeks or 1 month. 

Custom Objects Grid

Now, you can view the number of records and fields for all published custom objects.