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Available Tokens

Check out Tokens Overview to see all the tokens you can put into an interesting moment.

Trigger Tokens

Based on the trigger used in a smart campaign, additional Trigger Tokens are made available.





  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example: Clicks Link in Email.は常に、実際のトリガー自体です。例:[メール内リンクをクリック]。
  • {{trigger.Name}} is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.Additional triggers are available based on constraints, which are listed below:は、キャンペーンをトリガーしたアセットの名前です。例:[ウェブページのリンクをクリック]は、URL自体、Salesforceトリガーの件名などです。
  • 追加のトリガーは、制約に基づいて使用できます。制約は以下に挙げるとおりです。
 {{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Send By}}{{trigger.Received By}}
Clicks Link in Email[メール内リンクをクリック](tick)(tick)(tick)(tick)      
Email [◆(Email Bounces HardHard)◆](tick)(tick) (tick)(tick)(tick)    
Email Bounces Soft[ソフトバウンスメール](tick)(tick) (tick)(tick)(tick)    
Email Is Delivered[メール配信完了](tick)(tick) (tick)      
Opens Email[メールを開く](tick)(tick) (tick)      
Unsubscribes from Email[メール配信停止](tick)(tick) (tick)  (tick)(tick)  Clicks
Link in Sales Email[セールス メール内のリンクをクリック](tick)(tick)(tick)(tick)    (tick) 
Sent [◆(Sent Sales EmailEmail)◆](tick)(tick) (tick)    (tick) Opens
Sales Email[セールス メールを開く](tick)(tick) (tick)    (tick) Sales
Email Received[セールス メール受信済](tick)(tick) (tick)     (tick)
Fills Out Form[フォームへの記入](tick)(tick)    (tick)(tick) 


Visits Web Page[ウェブページにアクセス]*(tick)     (tick)   

Marketo note

If it doesn't have a check (tick) then it would return an empty string (nothing) in the interesting moment.

*The Trigger Visits Web Page has a few additional tokens:

チェックマーク (tick) がない場合、注目のアクションでは空の文字列(何もなし)が返されます。



  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}


Marketo tip

Always test out your interesting moments to ensure they render the way you intend.

Also, make sure it's interesting to the Sales person, not just to you. 意図したとおりに表示されように、注目のアクションは必ずテストしてください。