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Guided landing page template templates have two types to of editable sections, elements and variables.  


When you edit a guided landing page, elements will be marked by the show up if they've been marked editable in the template. Elements will have the following icons: 

  • -- Image
  • --Marketo Form
  • --Text
  • --Video
  • --Marketo Share Button
  • --Marketo Poll
  • --Marketo Referral
  • --Marketo Sweepstakes
  • --Marketo Snippet


Variables are token like attributes that can be customized from the guided landing page editor, like shown below

There are three types of variables: string variables, color variables, and boolean variables. 


Editable text

Example: Titles, dates, button labels


Editable hex code for color


Example: Background color, font color, border color


A lever that controls on/off states for objects or formats on the landing page


Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)