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Smart Campaigns campaigns are the most important tool in Marketo. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.

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Marketo deepdive

Smart Campaigns campaigns are super cool. Learn more about them here.

Go
to the 
to Marketing Activities
 area

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Choose a Program, and then under New click on New Local Asset.
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Marketo tip

Smart Campaigns can be created as a Local Asset of any ProgramYou can create smart campaigns as local assets of any program.

Click on Smart Campaign.
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Enter the smart campaign name and click Create.

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Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.

Marketo whats next