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Smart campaigns are the most important tool in Marketo.


They can trigger on one person and perform actions, or rollup


millions of people and run a series of flow steps.


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Marketo deepdive



campaigns are super cool. Learn more

in the smart campaigns

about them here.

to the 
to Marketing Activities

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Choose a Program, and then under New click on New Local Asset.
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Marketo tip

Smart Campaigns can be created as a Local Asset of any ProgramYou can create smart campaigns as local assets of any program.

Click on Smart Campaign.
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Enter the smart campaign name and click Create.

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Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.

Marketo whats next