Smart campaigns are the most important tool in Marketo.
They can trigger on one person and perform actions, or rollup
millions of people and run a series of flow steps.
to Marketing Activitiesarea
Choose a Program, and then under New click on New Local Asset.
Click on Smart Campaign.
Enter the smart campaign name and click Create.
Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.