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Make a smart campaign run on one person at a time based on live events by adding triggers.

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In your smart campaign, click the Smart List tab.

Search for the trigger and then drag and drop the trigger to the canvas.

Marketo note

A smart campaign with triggers runs in Trigger mode. It runs on one person at a time based on events triggered and any additional filters.

Click the drop-down and choose an operator.


Marketo caution

Red squiggly lines indicate errors or missing information. If not corrected, the campaign will be invalid and won't run.

Marketo tip

In a smart campaign with both triggers and filters, the triggers go at the top and when triggered, only people who satisfy the filter criteria go through the flow.


Define the trigger.

Marketo note

With multiple triggers, a person goes through the flow if ANY one of the triggers gets activated.

To run the campaign on a set of people all at the same time, learn how to Define Smart List for Smart Campaign | Batch.
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