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Flow steps tell Marketo what you want to have happen to a group of people that qualify. They are your instructions, and the smart campaign will do your bidding!

Numbered Headings
Go to Marketing Activities.

 Select your smart campaign and click Flow.

Type to search for a flow step, then drag and drop it to the canvas. You can add multiple flow steps - repeat this with every step you want the campaign to perform.

Marketo deepdive

Learn more about the different flow steps.


Click the drop-down and choose an appropriate option.

Enter the value.


Marketo reminder

Flow steps are executed in the order in which they are listed. Reorder the flow steps to ensure they're in the right sequence.

Marketo tip

A red squiggly line appears in case of an invalid entry. Hover over the line to see how to correct it.

Awesome! Be sure to review and validate the smart campaign before you schedule or activate it.
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