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Marketo prerequisites

Numbered Headings

Available Tokens

Check out Tokens Overview to see all the tokens you can put into an interesting moment.

Trigger Tokens

Based on the trigger used in a smart campaign, additional tokens Trigger Tokens are made available.

The common trigger tokens are:

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example, : Clicks Link in Email.
  • {{trigger.Name}} is email name for email triggersthe name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, and form name for form triggersetc.
  • Additional triggers are available based on constraints, which are listed below:
 {{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Send Sent By}}{{trigger.Received By}}
Clicks Link on Web Pagein Email(tick)(tick)(tick)(tick)      
Email Bounces Hard(tick)(tick) (tick)(tick)(tick)    
Email Bounces Soft(tick)(tick) (tick)(tick)(tick)    
Email Is Delivered(tick)(tick) (tick)      
Opens Email(tick)(tick) (tick)      
Unsubscribes from Email(tick)(tick) (tick)  (tick)(tick)  
Clicks Link in Sales Email(tick)(tick)(tick)(tick)    (tick) 
Sent Sales Email(tick)(tick) (tick)    (tick) 
Opens Sales Email(tick)(tick) (tick)    (tick) 
Sales Email Received(tick)(tick) (tick)     (tick)
Fills Out Form(tick)(tick)    (tick)(tick) 


Visits Web Page
{{trigger.Web Page}}
*(tick)     (tick)   

Marketo note

If it doesn't have a check (tick) then it would return an empty string (nothing) in the interesting moment.

*The Trigger Visits Web Page has a few additional tokens:

  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}


Marketo tip

Always test out your interesting moments to ensure they render the way you intend.

Also, make sure it's interesting to the Sales person, not just to you. (wink)