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Marketo prerequisites

Numbered Headings
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Available Tokens

Check out Tokens Overview to see all the tokens you can put into an interesting moment.

Trigger Tokens

Based on the trigger used in a smart campaign, additional

tokens

Trigger Tokens are made available.

The common trigger tokens are:

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example
,
  • : Clicks Link in Email.
  • {{trigger.Name}}
 is email name for email triggers
  •  is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers,
and form name for form triggers
  • etc.
  • Additional triggers are available based on constraints, which are listed below:
Clicks Link in EmailEmail Bounces HardEmail Bounces SoftEmail is DeliveredOpens EmailUnsubscribes from EmailClicks Link in Sales EmailIs Sent Sales EmailOpens Sales EmailSales Email ReceivedFills Out FormVisits Web Page
 {{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}
Clicks Link in Email(tick)(tick)(tick)(tick)      
 
Email Bounces Hard
 
(tick)
 
(tick) 
 
(tick)
 
(tick)
 
(tick)    
 
Email Bounces Soft
 
(tick)
 
(tick) 
 
(tick)
 
(tick)
 
(tick)    
 
Email Is Delivered
 
(tick)
 
(tick) 
 
(tick)      
 
Opens Email
 
(tick)
 
(tick) 
 
(tick)      
 
Unsubscribes from Email
 
(tick)
 
(tick) 
 
(tick)  
 
(tick)
 
(tick)  
     
Clicks Link in Sales Email(tick)(tick)(tick)(tick)    
 
(tick) 
 
Sent Sales Email
 
(tick)
 
(tick) 
 
(tick)    
 
(tick) 
 
Opens Sales Email
 
(tick)
 
(tick) 
 
(tick)    
 
(tick) 
 
Sales Email Received
 {{trigger.
(tick)(tick) 

Clicks Link in Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Link}} 
  • {{trigger.Subject}} 

Email Bounces

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email Bounces Soft

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email is Delivered

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Opens Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Unsubscribes from Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}
  • {{trigger.Subject}} 

Clicks Link in Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}
  • {{trigger.Link}}

Is Sent Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Opens Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Sales Email is Received

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Received By}}

Fills Out Form

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}

Visits Web Page

  • {{trigger.Web Page}}
  • (tick)     (tick)
    Fills Out Form(tick)(tick)    (tick)(tick) 

     

    Visits Web Page*(tick)     (tick)   

    Marketo note

    If it doesn't have a check (tick) then it would return an empty string (nothing) in the interesting moment.

    *The Trigger Visits Web Page has a few additional tokens:

    • {{trigger.Referrer}}
    • {{trigger.Search Engine}} 
    • {{trigger.Search Query}}

     

    Marketo tip

    Always test out your interesting moments to ensure they render the way you intend.

    Also, make sure it's interesting to the Sales person, not just to you. (wink)