Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you need to make the program work . These - these are called local assets and include Landing Pageslanding pages, Emailemail, Smart Campaignssmart campaigns, and more. It does Programs do a lot, but it's easy to get started.
There are four types of programs:
Events have a specific time and date. They help you coordinate, facilitate, and track your live and online events.
Drip Nurturing is used to nurture your leads people at a set periodic schedule.
A default program is anything that is not an event, engagement, or email program. Get creative.
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