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Advanced Matching for Facebook Custom Audiences

Basic Matching uses email addresses only, but new Advanced Matching uses an additional seven fields, increasing the match rate for more conversion. 

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Export all of your Web Campaign details and analytics in a CSV format. You then can view your data in a convenient layout.

Localization

The Web Personalization, Predictive Content, and Email Insights apps are now available in Japanese, German, and Spanish. You select your language and locale to view your content in these languages.

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Starting August 1, 2017, customers still using the legacy Rich Text Editor and Form Editor 1.0 will be automatically transitioned to the new experience. 

 

Marketo Activity APIs

An important change is coming to Marketo's activity APIs. Are you prepared?