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Smart Campaigns campaigns are the most important tool in Marketo. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.

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Marketo deepdive

Smart Campaigns campaigns are super cool. Learn more about them here.

Go to the Marketing Activities area. 

Choose a Program and then under New click on New Local Asset.

Marketo tip

Smart Campaigns campaigns can be created as a Local Asset of any Program.

Click on Smart Campaign.
Enter the smart campaign name and click Create.

Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.

Marketo whats next