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A token is a variable that you can use in emailslanding pages, and smart campaigns to make your life easier.

You can In addition to My Tokens, you can also use any of the built-in tokens in your programs. Check out the Tokens Overview

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Moving programs and folders affects tokens too. Always check to make sure that references aren't broken during the move.

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When you send an email from an engagement program that's a child email of a default program (not local to your engagement program), the My Tokens used in the email are resolved from the default program My Token sheet.
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