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Once you have 've created your engagement program, you need to add content to the stream so that it can be delivered to your people(s). You can add emails or programs to a stream.

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Add an Email to a Stream

Go to Marketing Activities.

Select your engagement program and go to the Streams tab.

You can add the first email in three different ways:

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Add Content Button

Click
on
the Add Content button.

Leave the Type set to Email, then select the email you want to add.

 

Marketo tip

Emails local to this engagement program will be sorted on top.

 
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Stream + Icon

Click
on
the streams + icon, leave Type as Email, and select the email you want to add.

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Drag & Drop

Simply drag the email from the tree into the stream.

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Add a Program to a Stream

Go to Marketing Activities.

Select your engagement program and go to the Streams tab.

You can add a program to your stream in three different ways.:

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Add Content Button

Click Add Content.

Change Type to Program.

Find and select the program.

Now pick the smart campaign in the program you want people to run through.

 

Marketo reminder

The smart campaign must have the Member of Engagement Program filter in it for this to work properly.

 
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Stream + Icon

Click the stream + icon, then change Type to Program.

Find and select your program.

Select the smart campaign you want the people to be processed in.

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Drag & Drop

Drag and drop the program of your choice from the tree into your stream.

Now just pick the smart campaign you want people to flow through.

 

Great job! You now know different ways of adding content to your program streams. Add as many as you need for your nurture. See the related article below for more details.

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