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Go to Marketing Activities.
Select your form and click Edit Form.
Select your field and make sure the Field Type is set to Text.

Marketo note

Input masking only works with Text Field Types.

 

 
Click the Mask Input link.
Enter your input mask and click Save.

Marketo note

Pay attention to the masking rules. You can restrict input to numbers, letters, both, and/or even limit the number of characters entered.

Click Finish.
 
Click Approve and Close.

Check it out! Now you're asking the visitor to enter numbers in a specific format.

 

Marketo note

The field may not display pre-defined regions as shown in the image above. It may appear blank until the visitor starts entering numbers, which will then automatically adhere to the input format you defined for the field.

Pretty cool, huh?