The engagement score makes it easy to see how effective the content in your engagement program is. The score ranges from 0 to 100. Check out the Engagement Dashboard to see how you can track your content's performance.
The score is based on a proprietary algorithm that takes into account engaged behavior (Open, Click, Program Success) and disengaged behavior (Unsubscribe). It's benchmarked against drip and nurture style emails to give an average of 50. To give people a chance to engage with your content, the engagement score is calculated 72 hours after each cast.