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Marketo prerequisites

Create a report and select the Web Page Activity Report report type.
Choose to display known or anonymous people in the report.
Set the time frame of your report and click the Report tab.
You've got it! Review your report to see who is visiting your site.

 

marketo-note

It can take up to 24 hours for data to reflect in a Web Page Activity Report.

marketo-tip

To find out who visits your site the most, sort your report on the Page Views column and choose Sort Descending. 

Marketo adds anonymous website visitors to your database and you can choose to show them in this report. It provides a wealth of information even though they are anonymous.

Columns that you can select for a Web Page Activity report include:

Column(s)Description
PersonThe visitor's name, title, and company.
Click to view person details and activity history.
First/Last Visit (Time zone)Date and time of the first/last visit by anyone from this company.
Page ViewsNumber of pages loaded by this visitor.
Click to view which pages were visited.
HTTP RefererURL of the page that contains the link the visitor followed to your page.
Entry PageFirst page the person visited 
Inferred Company or ISPThe company, as inferred from the visitors' IP address. Names in bold indicate this is the company, not the ISP. 
Inferred Country, State/Region, & CityGeographic location of the visitor, as inferred from their IP address.

Marketo tip

Thrill your sales reps! Filter the report for their territory and subscribe them to it!

Marketo whats next
Marketo deepdive

Learn about other interesting reports in Basic Reporting.