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If you want to integrate with Marketo via the REST API you will , you'll need to create an API only user. Here's how:.

Marketo prerequisites
Marketo admin

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Marketo note

The pop-up says, "An invitation is not required for API only," but that doesn't mean you've done something wrong. It just means we'll create the role without an invite email having to be sent.

 Alrighty then! Now let's go ahead and create the custom service.
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