If you need a new custom field in Marketo to store/capture data, here is 's how you to create one:.
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Go to Admin ,
and click on
If you want the fields to be kept in sync with your CRM, create them in the CRM and they will automatically be created in Marketo.
New Custom Field button
Choose the field Type. This will change how it is rendered in Smart Lists
smart lists and Forms
forms in Marketo.
Enter the Name as you want it to appear in Marketo.
Pick the Name and API Name carefully, as renaming fields can be difficult and in some situations not possible.
You can now use this custom field in Forms
The automatically generated API name is used by the SOAP API and other backend processes.
forms, Flow Steps and Smart Lists.
flow steps and smart lists!