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Hidden fields are usually populated dynamically. They are not shown to the form-filler-outer (That's a technical term, feel free to use it). Here is how to set the value:

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Edit Form

Go to the Marketing Activities areathe Marketing Activities area.

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Select your form and
click Edit
click Edit Form.
 

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Select your hidden field and click Edit for Autofillclick Edit for Autofill.

 

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Learn how to:

  • Edit Form
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    Use Default Value

  • URL Parameter
  • Cookie Value
  • Referrer Parameter
  • Use Default Value

    By selecting Use Default Value you can hard-code a specific value to always be used when this form is submitted.

    Enter the Default Value and click SAVEthe Default Value and click SAVE.
     

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    URL Parameter

    If you want to capture URL Parameters (Query Strings) from the page the person is on when filling out the form, you can use URL Parameters to populate your hidden field.
    Note

    Marketo note

    Parameters are kinda techie, aren't they? Once you get them though, they are powerful. This Wikipedia page on Query Strings is somewhat helpful.

    Select URL Parameter for Get

     

    Select URL Parameter for Get Value Type.
     

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    Enter the Parameter Name and click SAVE.

     

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    Tip
    Enter the Parameter Name and click SAVE.

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    Marketo tip

    You can enter a Default Value in case the URL parameter is not found.

    Cookie Value

    If you are storing data in cookies, you can use Cookie Value to pickup data when the form is submitted.

    Select Cookie Value for Get Value Select Cookie Value for Get Value From.
     

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    Enter the cookie Parameter Name you want and click SAVEclick SAVE.
     

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    Tip

    Marketo tip

    You can enter a Default Value in case the parameter/cookie is not found.

    Referrer Parameter

    If you want to capture data from the previous page the visitor came from before filling out the form, you can use Referrer Parameter.
    Set Get Value From to Referrer Parameter.
     

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    Enter the Parameter Name which you want to snatch from the referrer URL and clickSAVE.
     

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    Tip

    Marketo tip

    You can enter a Default Value in case the referrer parameter is not found.

    Click FINISHClick FINISH.

     

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    Click APPROVE

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    Click APPROVE AND CLOSE.
     

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    Sweet! You're doing pretty good. There is more to learn about Forms.