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There is a lot more to personalization than just "Hi {{First Name}}". With Marketo dynamic content, you can customize how different people see a landing page or email.

Rubiks note

Table of Contents



First, you'll need to divide up your people into subgroups. This is called segmentation

Marketo definition

Segmentation categorizes your audience into different subgroups based on a Smart List rule. These groups are called segments.

For example, if we have a segmentation called Industry, some of the segments could be: Healthcare, Technology, Financial, Consumer Goods etc.