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There is a lot more to personalization than just "Hi {{First Name}}". With Marketo dynamic content, you can customize how different people see a landing page or email.

Rubiks note

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Segmentation

First, you'll need to divide up your people into subgroups. This is called segmentation

Marketo definition
Namesegmentation

Segmentation categorizes your audience into different subgroups based on a Smart List rule. These groups are called segments.

For example, if we have a segmentation called Industry, some of the segments could be: Healthcare, Technology, Financial, Consumer Goods etc. 

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