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Rubiks note

Did you know Marketo syncs your entire database with Dynamics? It syncs, then waits 5 minutes and then syncs again, all day, every day. Here are some details about how Marketo treats Dynamics Contacts specifically.

Table of Contents

How are


details kept in sync between the two systems?

The contact sync is bidirectional. If you make changes to a contact in either Dynamics or a person in Marketo, your updates will be reflected in both systems. 


Although this is rare, Marketo will win for leads people and Dynamics will win for contacts. This is because we consider the marketing department to be authoritative for leadspeople, whereas the official system of record for contacts are is in the sales (CRM) department.

Can I create a contact using Marketo?

Yes. Here's how

Can I manually force a sync of a person or a contact?

No, the automated background sync is the only way to sync updates between Marketo and Dynamics. The Sync Person to Microsoft will not force a sync of the lead.