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If your Marketo account is connected to Salesforce through a customized or non-native integration, use this document to configure Sales Insight.


This feature is currently in Beta. If you'd like to participate, please reach out to your Customer Success Manager


and request they enable the “MSI Non-Native” feature for your Marketo instance.

Marketo prerequisites
  • A Salesforce account with MSI Package set-up.
  • Marketo REST API successfully set up. The exposed CRUD APIs will be the basis of performing the non-native sync.
  • Read this blog post in order to get an understanding of the object and relationships.
  • Set up Salesforce objects to display the 18 character case-insensitive globally unique identifier rather than the 15 character case-sensitive globally unique identifier.