Depending on your needs, smart lists can be created in two places within Marketo:
- In the Database, where they're available for shared/global use (e.g., "All Unsubscribed People").
- In programs as local assets, where they find a group of people who are relevant to that specific program (e.g., "Attended Tradeshow").
The main steps to creating a smart list are:
Here's an example of what a smart list looks like.
Here you can edit the smart list name and see information about the smart list.