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Leverage Person Data for Real-Time Web Personalization by selecting person fields to use in your real-time segmentation.

Go to Account Settings.
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Go to Database.
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Adding a New Person field

Select Field to add from the drop-down to add a person data field to the list.

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  • A new field is added in a pending state and can take up to 24 hours to activate.

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Deleting a Person Field

Click the delete icon (--Image Modified) to remove a field from the list. Click Yes to confirm you want to delete the field.

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Managing your Person Data fields

  • Only Person Data Fields can be included
  • You may add up to 30 Person Data Fields
  • Adding New Fields can take up to 24 hours to activate
  • Maximum length of string types are 255 characters
  • Hidden fields will be removed automatically
The following lead fields are provided out of the box for new RTP Web Personalization accounts:

REST API Name

SOAP API Name

Friendly Name

department

Department

Department

title

Title

Job Title

rating

Rating

Rating

leadScore

LeadScore

Score

leadStatus

LeadStatus

Status

priority

Priority

Priority

leadRole

LeadRole

Role

unsubscribed

Unsubscribed

Unsubscribed

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