Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

  • April 11 | Fred is acquired by (Tradeshow)
  • April 15 | Margo attends (Webinar) - success
  • April 22 | An opportunity created for $3,000April 22 | Fred is associated (role) to the opportunity
  • April 22 | Opportunity is created for $3,000

 

Program Name(Tradeshow)(Webinar)
(FT) Opty Created
1
0
(FT) Pipeline Created
$3,000
$0
(FT) Opty Won
0
0
(FT) Revenue Won
0
0

Show Answers

Marketo custom
Color#f7f3c7
TitleExplanation
Image/download/attachments/557070/Office-05.png
Show answers
Name

First is to understand that some types are COUNTS and others are CURRENCY. Opty Created is a count, an integer. Pipeline is a currency. In Marketo, the currency will conform to your admin locale settings.

The reason the Tradeshow received all credit is because Margo was not associated with a role in the opportunity. No role, no credit.

Marketo custom
Color#b2f0db
TitleAttribution Rules
Image/download/attachments/557070/Graphic-Design-Tools-30.png
  1. Credit is split evenly
  2. You can't give more credit than you earned
  3. You can't give credit for something that happened in the past
 

 

Try all of the examples and you will be an attribution pro!

Marketo whats next
1: First-TouchAttribution Example : First-Touch: Multi-Touch: Multi-Touch
  • Attribution Example 5: Model Flow
  • Attribution Example 6: Acquisition
  • HTML
    <style>
    	.confluenceTd pre,.callout.note {display:none}
    </style>
    <script>
    $( document ).ready(function() {
    	$("a[href='#AttributionExample1:First-Touch-showAnswers']").click(function() {
    		$(".confluenceTd pre").fadeIn();
    		$(".callout.note").slideDown();
    	});
    });
    </script>