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Marketo custom
Color#f7f3c7
TitleExplanation
Image/download/attachments/557070/Office-05.png

First is to understand that some types are COUNTS and others are CURRENCY. In Marketo, the currency will conform to your admin locale settings.

The reason the Tradeshow received all credit is because Margo was not associated with a role in the opportunity.

Marketo custom
Color#b2f0db
TitleAttribution Rules
Image/download/attachments/557070/Graphic-Design-Tools-30.png
  1. Credit is split evenly
  2. You can't give more credit than you earned
  3. You can't give credit for something that happened in the past
 

 

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Try all of the examples and you will be an attribution pro!

Marketo whats next
  1. Attribution Example 1: First-Touch
  2. Attribution Example 2: First-Touch
  3. Attribution Example 3: Multi-Touch
  4. Attribution Example 4: Multi-Touch
  5. Attribution Example 5: Model Flow
  6. Attribution Example 6: Acquisition

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