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Guided landing page templates have two types of editable sections, : elements and variables.  

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Variables 

Variables are token-like attributes that can be customized from the guided landing page editor, like shown below. 

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There are three types of variables: string variables, color variables, and boolean Boolean variables. 

String

Editable text

Example: Titles, dates, button labels

Color

Editable hex code for color

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Example: Background color, font color, border color

Boolean

A lever that controls on/off states for objects or formats on the landing page

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Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)

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