A/B tests help you choose the ideal content for one-time emails using email programs. A small group will get the test and the rest will get the winner.
Here's a video from Marketo University on using A/B testing to improve email performance.
- Understanding Email Testing Options
- Add an A/B Test
- Use "Subject Line" A/B Testing
- Use "Whole Email" A/B Testing
- Use "From Address" A/B Testing
- Use "Date/Time" A/B Testing
- Define the A/B Test Winner Criteria
- Schedule the A/B Test
- Use the Email Program Dashboard - A/B Test View
- Cancel the A/B Test