- Create an Email Program
- Define an Audience with a Smart List or by Define an Audience by Importing a List
- Choose an Existing Email or Create an Email for an Email Program
Testing is a great way to optimize your emails for better engagement. Here's how to get it started.
1. Go to Marketing Activities.
2. Select your email program.
3. Under the Email tile, click Add A/B Test.
When adding an A/B test, the selected email will no longer be available for use in any other program.
4. A new window will pop open with different Test Types to choose from. Explore one of the Related Articles below to continue.