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Once you've set up your test type, you need to define the champion criteria. Here's how.

 Standard Champion Criteria

1. Pick one of the available Champion Criteria.

 

Note

We'll track this metric and send you a report with the data by email.

2. If you picked one of the default Champion Criteria, go ahead and move on to Champion/Challenger: Configure Report Alerts!

Custom Champion Criteria

3. If you want to get fancy, you can go custom by selecting Custom Conversion and clicking Edit.

 

Note

This allows you to set any event as a conversion by using triggers and filters.

4. A window will pop up - find the trigger of your choice and drag it into the canvas.

5. Define the trigger.

Marketo only allows triggers for people who have been sent the email from this email program. No need to add a "Was Sent Email" filter.

6. Click Close.

Great! Now it's time to schedule the report.