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Marketo has some very useful built-in smart lists. Let's check them out!

FYI

Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

1. Go to the Database.

 

2. Open the System Smart Lists folder to reveal the collection.
3. To see one example: Select All People, then click the People tab. 

Note

The filters in system smart lists do not need to be applied to each smart list/campaign. Their contents are automatically recognized.

Here's a summary of what the built-in smart lists do:

List Name Description
All People All people in your Marketo database
Unsubscribed People These people can only be sent operational emails; this is usually controlled by the person themselves.
Marketing Suspended These people can only be sent operational emails; this is usually controlled by you, the marketer.
Blacklist These people will not receive any email at all.
Bounced Email Addresses People with an undeliverable email address or that reject your email.
Possible Duplicates People that might be duplicated in the Marketo database.

Note

System smart lists can't be deleted. With the exception of the Possible Duplicates list, they cannot be edited, either.

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