Use custom objects in Marketo to track metrics specific to your business. This could be anything from cars, to courses–-whatever you would like to model in Marketo to run your campaigns.

Create a 1 to Many Custom Object

Click Admin, and in the tree, select Database Management > Marketo Custom Objects.

Click New Custom Object.

Enter a display name. The API Name and Plural Name populate automatically. Enter a description (optional).

You can edit these fields when you're creating them, but after they're saved, you can only edit the Plural Name field and the Show in Lead Detail slider.

Pull the Show in Lead Detail slider over to display Show if you want to view custom object data on the Lead Database page. Click Save.

The custom object information displays the content you entered. Notice that it's in a Draft state. The next step is for you to add fields to build out your custom object.

You can only populate Marketo Custom Objects via a list import, or the API.

Create a Many-to-Many Custom Object

 

Add Marketo Custom Object Fields