Using tokens can simplify your efforts in Marketo. You can use My Tokens (custom tokens) in flow steps, webhooks, emails, and landing pages. Here's how to make them.
Learn more about what tokens are already available in Tokens Overview.
Create a My Token
Go to Marketing Activities.
Select a program or campaign folder. Click My Tokens.
Select a My Token type. Drag and drop it onto the canvas.
Type in a unique name. Enter a relevant value for the token.
Yay! You made a My Token.
Edit a My Token
Double-click the My Token and make your changes. Click Save.
Delete a My Token
Right-click the My Token. Select Delete Token.