Guided landing page templates have two types of editable sections, elements and variables.  


Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets. 

When you edit a guided landing page, elements will show up if they've been marked editable in the template. Elements will have the following icons:


Variables are token like attributes that can be customized from the guided landing page editor, like shown below. 

There are three types of variables: string variables, color variables, and boolean variables. 


Editable text

Example: Titles, dates, button labels


Editable hex code for color


Example: Background color, font color, border color


A lever that controls on/off states for objects or formats on the landing page


Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)

Create a Guided Landing Page Template