Marketo is now replacing Predictive Content with our new artificial intelligence-powered solution, ContentAI. Learn more about these changes and Marketo’s other natively built AI solutions.
The Predictive Content page displays all of the titles you have approved for predictive content.
Page fields include:
You can filter content by categories you've created. Click the search icon and under Category, select the content categories.
Display Analytics by Date
To display predictive content analytics for a specific date or date range, click the calendar icon and make a selection from the left panel. Or, for a custom date range, select the start and end dates on the right (as shown). Click Apply.
In the table, you can view which sources are enabled for predictive content, from left to right: Recommendation Bar, email, and Rich Media. Enabled sources are shown in green. You enable these when you edit the content.
Hover over the bar in the Conversion Rate column to view conversion rate, direct conversion, and clicked data.
Conversion Rate: A percentage calculated by direct conversions divided by clicks
Direct Conversion: Visitors who clicked on recommended content and completed a form in the same visit
Clicked: Total clicks on recommended content (including all three sources)