The following features are included in the Fall '18 release. Check your Marketo edition for feature availability.
After the release, be sure to come back to find links to detailed articles for each feature!
Prioritization for Trigger Campaigns
Admins can override Marketo's determined priority of a trigger campaign.
Web personalization now supports multiple workspaces.
Account AI uses artificial intelligence to help sales and marketing automatically build the right target account list for their ABM strategy. Powered by Mintigo, marketers can leverage 500M+ data points from across the web and AI-based models to reveal best-fit accounts.
MSE is now available in SFDC: In addition to engagement buttons, users can access the lead activity feed, sales campaign data, and live feed directly from within the lead and contact view in Salesforce
SFDC Lightning Support: Users migrating to or currently using Lightning can leverage MSE for smarter engagement across the buyer journey
Expanded support: Microsoft Office
Outlook as a Delivery Channel: Marketers can now leverage Outlook for email engagements, improving deliverability rates and response tracking
Office 365 Email Support Improvements: Marketo Sales Engage is directly available in Outlook for Mac, Outlook for Windows, and the Outlook Web Application for Office 365 Email clients, making Marketo Sales Engage more readily available to all Office users
Improved admin and user login experience
Improved Admin Workflows: Admins will find a more efficient workflow when enabling team features through three new pages - General Admin Settings, Salesforce, and Team Management
Real-Time Password Validation: When creating a new password, users are shown the necessary criteria for their password as they type, ensuring their passwords meet SOC II Type 1 compliance requirements
Design System Updates
Design updates including consistent color usage, spacing, layout, shadows, and animation
Typography updates for better readability
Refreshed color palette
Design enhancements to the tree navigation - purposeful use of color, clearer typography, new iconography, and badges for quick status checks
Re-designed program summary screens
Marketing Activities Homepage: Quickly access common functions right from the Marketing Activities homepage.
Take specific actions (i.e., start new programs and smart campaigns) and see important information around current programs, like programs and campaigns scheduled to run today, recently updated programs and assets, and total number of active trigger campaigns.
Design Studio Updates: We've reimagined the Design Studio experience to help you move faster and be more productive.
Design Studio Homepage: Create new assets, drag and drop images and files, and manage all existing assets, all in the beautiful new Marketo Sky experience.
Design Studio List Views: Users now have the ability to view landing page templates and email templates in list-view format, allowing for quick navigation and bulk actions on a single asset type.
Design Studio Asset Detail Pages: Save time and headaches by viewing, organizing, and performing bulk actions on all assets in one place.
Default Programs Now Available in Marketo Sky: Marketo Sky now supports default programs, the versatile program style that allows you to create any campaign you can imagine.
Email Programs - Phase 1: You can now view email programs in Sky. Take a look at the new design and let us know what you think.
Marketo Performance Insights Enhancements
Missing Acquisition Date Alert: To most accurately capture First- and Multi-Touch attribution insights, marketers are alerted when acquisition dates are missing from contact records so they can find and correct any issues.
Trend Chart Time Range Improvements: Users can now go back 24 months to compare program performance.
Scale-to-Fit Setting: The main dashboard bar chart is more easily readable to help compare program performance over time.
Alerts Icon: The new alerts icon displays all active alerts regarding data quality issues and setup notifications.
Engagement by Activity Date: Users can select to view Engagement metrics by activity date or cost period.
ABM Named Account Filters: Filter the Pipeline and Revenue dashboards by specific Named Accounts.
We’ve implemented a refresh token within our retargeting and LinkedIn Lead Gen Form solutions that extends access time to one year before re-authentication is required.
Lead Map REST API
Marketo now supports the use of email-disposition fields over the Lead APIs (includes Black Listed, Marketing Suspended, Email Suspended, and Relative Urgency).
In this release Marketo will be upgrading libraries related to identity and authentication. While the Q3 upgrade is underway, users who have active sessions may notice intermittent errors for a brief period. Users are advised to log out and log back into the subscription to avoid issues.