Personas are a great way to segment your ABM audience and market to a specific subset of people.
Add a Persona
In My Marketo, click Admin.
In the tree, select ABM.
The Job Title persona is included by default. It cannot be modified or deleted.
To add additional personas, click +Add.
Give your persona a name, and select the corresponding field in the drop-down. You can add up to two additional personas. Click Save when done.
View Your Personas
View your personas by visiting a specific Named Account.
Select the desired Named Account.
Click the Personas tab.
All of your personas are listed. Click on a number to see the list of people.
The X in the Title Persona acts as a wild card character. For example, "CXO" will include CEOs, CFOs, etc.
Use persona filters in a smart list to market to a specific group of people.