The following features are included in the Winter '19 release. Check your Marketo edition for feature availability.

Please click the title links to view detailed articles for each feature, if available.

Facebook now requires a Business Manager account in order to leverage your Custom Audience integration. Your Facebook LaunchPoint service must be associated with a Business Manager account or your integration will no longer work after January 14, 2019. To set up a Business Manager account, please refer to Facebook Help.

Microsoft is pushing all online customers to upgrade to the latest version of Microsoft Dynamics. If you are integrating your Marketo instance with Dynamics Online, you will need to upgrade to the latest version of the Marketo Solution before January 31, 2019 to ensure that your integration will continue working.

Marketo is upgrading the OAuth version for GoToWebinar from 1.0 to 2.0. Support for OAuth 1.0 will be deprecated in January 2019. If you are a GoToWebinar customer, you will need to re-authenticate your logins through LaunchPoint (in the Admin area) by January 31, 2019 to ensure that your integration will continue working. For more details, please refer to our Community page.

Core Platform Enhancements

Email CC for Marketo Emails 

Include up to five CC addresses per recipient on emails sent through Marketo.

API

Munchkin v155 (Beta)

Marketo Sales Engage

Marketo Sky

Marketo Sky releases occur on a more frequent cadence. The following features and enhancements are expected to release during late Q4/early Q1. For more details and updates, check our Sky documentation.

Account-Based Marketing

ABM Persona-Based Segmentation & Filtering

Personalize your ABM campaigns for specific personas within named accounts. The ABM Persona feature creates a default job title based on lead segmentation and allows configuration of additional persona segmentations.

Analytics

Bizible

Web Personalization

Add Subdomains in Account Settings

To manage domains and subdomains more efficiently, users can now add subdomains to their RTP account settings.

Marketo Mobile Engagement (MME)

Updated MME Software Development Kit (SDK) for Android

We’ve updated our SDK for Android to a more modern, stable and scalable framework that contains more flexibility and new engineering features. Android app developers can now directly use Google’s Firebase Cloud Messaging (FCM) with this new SDK.

App developers must update to the new version before March 31, 2019. If you do not update your SDK by March 31, 2019, any new user who downloads your app after this date will not be able to receive push notifications until you update to the latest version of the SDK. The SDK update will not require your current existing mobile app users to re-download a new version of your app.

Additional Updates

Extensible Webinar Platform

In addition to our product release, our partner team is working on a new framework that allows webinar providers to build and maintain their own integrations with Marketo, providing more flexibility in updating and enhancing their solutions while enabling marketers to get the most out of their chosen integrations. 

We plan to roll out our new platform with providers on a case-by-case basis. For more information, see our program details or reach out to your Marketo contact.